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        刚果恐龙annual report awards, annual report competition, annual report contestAward Programs | Certification | PR Tools 2012 | Evaluations | Award Materials | Resource Catalog | Support / Q&A | About LACP | Contact Us刚果恐龙
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        刚果恐龙· A TEAM EFFORT, NOT INDIVIDUAL.  刚果恐龙Many certification programs simply review an individual practitioner.  LACP Certification is much more holistic and reviews the entire operations of a communications team.
        刚果恐龙· 刚果恐龙SIMPLE AND EASY 刚果恐龙刚果恐龙VERIFICATION.刚果恐龙 刚果恐龙 It's easy enough for any individual to claim certification and difficult to verify.  Teams receiving LACP Certification receive a custom web page highlighting their current recognition.
        刚果恐龙· 刚果恐龙刚果恐龙A RANGE OF CERTIFICATION OPTIONS刚果恐龙刚果恐龙.刚果恐龙  Other programs are binary刚果恐龙—刚果恐龙you're either accredited or not, and it's difficult to discern any nuances between practitioners.  LACP Certification recognizes a variety of capabilities.
        刚果恐龙· 刚果恐龙刚果恐龙NO SUBJECTIVE TESTING—JUST MEASURABLE RESULTS.刚果恐龙  LACP Certification doesn't run its applicants through a testing gauntlet to prove worthiness.  Instead, we review real-world work samples and commitments.
         The Need for a Team-Based Approach to Certification 

        Communications has become one of the most rapidly evolving professions ever witnessed.  The proof is abundant:

        刚果恐龙Three 刚果恐龙years ago, 刚果恐龙'social media'刚果恐龙 via 刚果恐龙Facebook刚果恐龙, 刚果恐龙Twitter 刚果恐龙and 刚果恐龙YouTube 刚果恐龙was unheard of as a communications conduit.
        刚果恐龙Five 刚果恐龙years ago, 刚果恐龙blogs刚果恐龙 were just beginning to become a mainstream source for information and commentary.
        刚果恐龙Ten 刚果恐龙years ago, the 刚果恐龙Blackberry smartphone刚果恐龙 was debuting across corporate America.
        刚果恐龙Fifteen 刚果恐龙years ago, organizations were learning how to embrace 刚果恐龙the Internet刚果恐龙 and 刚果恐龙e-mail 刚果恐龙as channels for identity and communications.
        刚果恐龙Twenty 刚果恐龙years ago, the 刚果恐龙Video News Release (VNR)刚果恐龙 enjoyed gaining popularity within organizations.
        刚果恐龙Thirty 刚果恐龙years ago, 刚果恐龙cable television刚果恐龙 witnessed increasing popularity, opening a spectrum of new content for households.

        With all of this change, it has become 刚果恐龙impossible for individuals to become jacks-of-all-trades.刚果恐龙  Instead, 刚果恐龙a team effort is increasingly required for outstanding communications.刚果恐龙

         What LACP Certification Represents 

        刚果恐龙LACP Certified in Communications Logo刚果恐龙LACP Certification is the profession's singular standard for reviewing team-wide communications 刚果恐龙availability, capability, depth and value.  刚果恐龙These four characteristics are represented by the color-coded major arcs found in LACP's certification logo above:

        刚果恐龙Green Major Arc — Availability — "Open Communication."  刚果恐龙Today's communications teams cannot operate on bankers' hours.  Whether it's a weekend crisis or late-night updates to an annual report draft, the right person needs to be available at the right time.

        刚果恐龙Red Major Arc — Capability — "Hot Results."  刚果恐龙The true merit of communications professionals is found in real-world results, not aptitude tests.  Teams earning LACP Certification have demonstrated the ability to develop and deliver the very best in communications today.

        刚果恐龙Blue Major Arc — Depth — "Range of Proficiencies."  刚果恐龙The days of 'jack-of-all-trades' communications has ended.  The wide range of communications conduits and specialties now being used requires a team that has proven it has the proficiencies needed to succeed.

        刚果恐龙Gold Major Arc — Value — "A Wise Investment."  刚果恐龙Ongoing macroeconomic challenges demand a compelling value proposition from communications teams.  Considering ROI, making wise financial choices and offering competitive terms (as applicable) are key.

        The openings between the arcs signifies the need for all four traits to continually flow and intermingle with one another in harmony—just like teamwork in general.  A team cannot be a closed system; it needs to maintain an open interaction with all of its publics continuously.

         The Application Process 

        LACP Certification reviews a team's compliance to the aforementioned values.  This certification process is unique in that applicants decide how far to progress in the certification process.  Each of the four characteristics can pursued via the:

        刚果恐龙Foundational Certification Level.  刚果恐龙A basic compliance checklist and commitment by the communications team to the LACP Certification standards.

        刚果恐龙Exceptional Certification Level.  刚果恐龙Graded at four levels ranging from "Platinum" to "Bronze," additional commitments and documentation can be provided to further establish a team's strengths for the respective trait.

        刚果恐龙Exempt Certification Level.  刚果恐龙Teams that do not wish to pursue certification for a specific trait/characteristic can "opt out."  This is reflected in the team's online profile and available certification logo set, but can be the right choice in certain circumstances.

        With this in mind, applying for LACP Certification is a simple, three-step process.

        1. Download the application and select the appropriate certification levels.  For Foundational Certification, a fixed set of basic requirements needs to be met as indicated on the application.  For Exceptional Certification, applicants can pick and choose which additional requirements are being fulfilled.  For Exempt Certification, the "opt out" option can be selected as appropriate.

        刚果恐龙2. Submit the completed application 刚果恐龙via mail or e-mail along with any supplemental information, as applicable.  Complete instructions are included with the application.

        刚果恐龙3. Allow time for processing 刚果恐龙your application, typically 4-6 weeks.  If additional information is required, we will contact you before making a decision on your application.  Our interest is to see qualified communications teams earn their appropriate certification, so we'll work with you to ensure your application meets the proper requirements, as appropriate.

        Those who become Certified will automatically be contacted regarding renewal options at the end of the first year.

         Frequently Asked Questions 

        刚果恐龙LACP Certified Agency Logo刚果恐龙Why do you offer different levels of Certification?  Offering a generic "seal of approval" doesn't do much to help potential clients or other departments to recognize a team's capabilities.  Michelin rates restaurants on a scale of stars.  The USDA grades the quality of meats from "prime" to "select."  Films are often scored on a scale of 1-10.  If quality is expected and referenced for an evening out with friends, so should it be for a year's worth of work from a communications team.

        刚果恐龙How do teams, agencies and organizations differentiate their level of Certification刚果恐龙刚果恐龙?刚果恐龙  A numeric score in the range of 0-100 is generated for all Certified firms.  The score is calculated as such:

        刚果恐龙20 points for each Foundational Certification.刚果恐龙  So, for instance, a team, agency or organization that is Certified in Availability, Capability and Depth would earn 60 points, whereas another applicant certified in all four Characteristics would earn 80.

        刚果恐龙1 point for each level of Exceptional Certification.刚果恐龙  The heightened requirements of Bronze-, Silver-, Gold- and Platinum-Level certification can earn an additional 1, 2, 3 or 4 points, respectively.

        刚果恐龙1 point for work sample quality.刚果恐龙  We review all work samples submitted by the applicant.  Quality is rated on a scale of one to four stars and earns the respective number of points.

        刚果恐龙How are teams, agencies and organizations that earn LACP 刚果恐龙刚果恐龙Certification able to communicate their distinguishment?刚果恐龙  Certified organizations automatically benefit from a series of communications tools that help to highlight accomplishment:

        刚果恐龙Public Web Site Analysis.刚果恐龙  Certified teams, agencies and organizations receive a custom URL at LACP's web site (for example: http://www.lacp.com/xyzagency) that details their performance in the LACP Certification process.  (See a sample here.)  This link is valid as long as Certification is maintained, and the page's contents are updated to reflect the organization's ongoing evolution in capabilities.

        刚果恐龙Portfolio of Certification Logos.刚果恐龙  There are two primary sets of available award logos: those showcasing the Certification Arcs and those featuring the Certification Score.  Certified teams, agencies and organizations are free to choose which set(s) to use.  Both sets also feature minor variations in wording to distinguish being certified teams, agencies and organizations.  Logos are provided on
        CD-ROM for simple and easy ongoing reference.

        刚果恐龙Certification Plaque.刚果恐龙  All teams, agencies and organizations that garner LACP Certification also receive a plaque to recognize their distinguished status.  Plaques are also automatically provided those who annually re-certify, so it's possible for qualified agencies to develop an impressive string of recognition over the years.

        Is LACP Certification strictly for US-based communications teams?  No.  Approximately half of all LACP clients are based outside of the United States and represent upwards of 30 countries on six continents.  LACP Certification has become recognized worldwide.

        刚果恐龙What sorts of teams, agencies and organizations can pursue LACP Certification?刚果恐龙  Given today's broad range of communications conduits and specialties, the range of teams, agencies and organizations that can participate is broad.  Those who can potentially qualify includes:

        ▪ Public Relations Agencies
        ▪ Corporate Communications Departments
        ▪ Creative/Design Firms
        ▪ Marketing Communications (MarCom) Organizations
        ▪ Ad Agencies
        ▪ Production Houses
        ▪ Communications Consulting Firms
        ▪ Media Organizations

        刚果恐龙How does LACP Certification Renewal work刚果恐龙刚果恐龙?刚果恐龙  Certification renewal occurs on an annual basis.  Initial Certification will be for at least twelve months and then be due for renewal on the following January or July, whichever is first.  So, for example, a firm that is first LACP Certified in April 2010 would not be due for renewal until July 2011.

        Those who are LACP Certified will automatically receive a renewal form, which is used to update the current status of the organization and development of any new capabilities.  Renewal and maintenance fees are a small fraction of the initial Certification Fee.

        I have more questions—where can I get the answers that I need?  Please feel free to contact us.

         LEGAL INFORMATION: Fortune 500 is a registered trademark of Fortune Magazine. All entries become property of LACP LLC unless otherwise arranged. All entrants agree to waive LACP LLC of all liability pertaining to the conduction of its competitions and related programs. International entrants are responsible for all customs duties and taxes. 

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